Case Study
Velvet Oasis
A full rebrand that turned a boutique hotel group into Riyadh's most photographed address.
Client
Velvet Oasis Hospitality
Market
Riyadh, KSA
Year
2026
Pillar
Brand & Creative
01 — The Challenge
Five properties, five identities, zero recall. Guests loved the stay and forgot the name.
02 — The Move
One dominant identity system — sculptural wordmark, a signature deep-red ritual at check-in, and an art direction so consistent that every guest photo became an ad.
03 — Results
3.4x
Direct bookings
78%
Brand recall lift
41M
Organic reach
Demo case study — real client work replaces this at launch.
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