AURA

Case Study

Pulse Motors

An AI-assisted launch film for an EV marque — shot in 6 days, rendered like a 6-month production.

Client

Pulse Motors

Market

Dubai, UAE

Year

2026

Pillar

Motion & AI Video Lab

01 — The Challenge

A launch window of three weeks against competitors with ten times the media budget.

02 — The Move

A hybrid pipeline: live-action plates, AI-generated environments, and motion design stitched into one seamless chrome-drenched film that owned launch week.

03 — Results

22M

Views week one

9.1%

Engagement rate

-64%

Production cost

Demo case study — real client work replaces this at launch.

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