Case Study
Nabd
A fintech app rebuilt around one metric: how fast a first-time user feels in control.
Client
Nabd Financial
Market
Jeddah, KSA
Year
2025
Pillar
Digital Product
01 — The Challenge
A powerful product buried under fourteen screens of onboarding and a 61% drop-off.
02 — The Move
UX rebuilt from session recordings up: onboarding cut to three screens, an Arabic-first RTL design system, and a re-engineered core loop shipped in eight weeks.
03 — Results
+340%
Activation rate
4.8★
Store rating
8wk
To ship
Demo case study — real client work replaces this at launch.
Next project
Velvet Oasis